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5 Opportune Times to Update Your Website
Your website is your most critical digital brand touch point and it needs to be maintained. In today’s world, information, trends, preferences, and technology move faster than ever. Does that mean you...
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5 Rules for Better Email Marketing You Shouldn’t Ignore
If your company is using email as part of your marketing mix it’s important to optimize your email marketing for the best results. It may be tempting to try to crank out emails just to get them sent,...
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Connecting to Health Consumers | Health & Wellness This Week
This article is part of ParkerWhite’s weekly series, “Health and Wellness This Week,” a roundup of the latest healthcare marketing news and what it means for your marketing strategy. This week we look...
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Successful Brands Go Beyond
If you want your brand to succeed, you have to do more than satisfy. You have to delight, awaken, surprise, amaze, and wow people. Think about it. You don’t eat at your favorite restaurant because...
View ArticleDoes Your Competitive Landscape Have Blind Spots?
The Competitive Audit You’re probably familiar with the idea of a competitive audit, conducted to better understand how your company fits into the greater market landscape. Identifying who you’re...
View ArticleThe Customer Rules | Health & Wellness This Week
This article is part of ParkerWhite’s weekly series, “Health and Wellness This Week,” a roundup of the latest healthcare marketing news and what it means for your marketing strategy. The customer...
View ArticleSocial Proof: What It Is, Why You Need It, and How to Get It
What It Is When everyone is standing in line for something, you assume it must be good. When a movie is sold out, you assume it must be good. When no one is in a restaurant on a Friday night, you...
View Article$$$ In Digital Health | Health & Wellness This Week
This article is part of ParkerWhite’s weekly series, “Health and Wellness This Week,” a roundup of the latest healthcare marketing news and what it means for your marketing strategy. This week, we look...
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Why Mass Appeal Content Is Sinking Your Social Media
Mass Appeal Content In the quest to create content and woo consumers to your social and web pages, your brand may be getting sidetracked by sharing mass-appeal content that isn’t performing. You need...
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Can Healthcare Go Mobile? | Health & Wellness This Week
This article is part of ParkerWhite’s weekly series, “Health and Wellness This Week,” a roundup of the latest healthcare marketing news and what it means for your marketing strategy. Everybody wants...
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Content Before Design: 4 Steps to Better Websites
Content Strategy Is Necessary for Successful Web Design If you’re in the process of building or redesigning a website, developing a content strategy before designing your website is critical. Content...
View ArticleBig Companies Enter Healthcare | Health & Wellness This Week
This article is part of ParkerWhite’s weekly series, “Health and Wellness This Week,” a roundup of the latest healthcare marketing news and what it means for your marketing strategy. There has been a...
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Using Bounce Rate to Build Your Case for a Website Update
If you want to convince your boss your company website needs to be updated, you’ll need quantitative, objective proof points to justify making the investment. This isn’t hard to do with Google...
View ArticleCameras, Employers, + the ACA | Health & Wellness This Week
This article is part of ParkerWhite’s weekly series, “Health and Wellness This Week,” a roundup of the latest healthcare marketing news and what it means for your marketing strategy. Despite all the...
View ArticleEngaging Health Consumers | Health & Wellness This Week
This article is part of ParkerWhite’s weekly series, “Health and Wellness This Week,” a roundup of the latest healthcare marketing news and what it means for your marketing strategy. There are many...
View Article5 Questions You Should Ask When Analyzing Page Exit Rates
Why It’s Hard to Use Page Exit Rates This is the second post in a series about how to use metrics in Google Analytics to understand how your website is performing. As a follow up to the post about...
View ArticleSoftware + Rewards Programs | Health & Wellness This Week
This article is part of ParkerWhite’s weekly series, “Health and Wellness This Week,” a roundup of the latest healthcare marketing news and what it means for your marketing strategy. Technology...
View ArticleNew Wearables Launch | Health & Wellness This Week
This article is part of ParkerWhite’s weekly series, “Health and Wellness This Week,” a roundup of the latest healthcare marketing news and what it means for your marketing strategy. This week, we look...
View ArticleImproving Digital Health | Health & Wellness This Week
This article is part of ParkerWhite’s weekly series, “Health and Wellness This Week,” a roundup of the latest healthcare marketing news and what it means for your marketing strategy. This week, we look...
View Article6 Ways For Brands To Show They Care
Brand cynicism is abundant in today’s society and brands must do everything they can to stay human and prove they truly care about their customers. Here are 6 suggestions for showing your brand cares:...
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